01
Understand the business
Before recommending anything, understand the business model, customer, margins, sales process, capacity and goals.
Founder · Cairns & Far North Queensland
Mel Franstedt
Founder & Marketing Broker
Nearly three decades in sales and marketing has taught me one thing: marketing does not need to be this complicated.
I am based in Cairns and work with businesses across Australia. I founded My Marketing Broker so you have an experienced person sitting on your side of the table, looking at the whole picture before you spend more money.
One Contact. One Cost. One Solution. Marketing, brokered.
Why My Marketing Broker exists
Marketing got more complicated. I decided it did not need to.
Over nearly three decades in sales and marketing, I watched business owners receive more platforms, more reports, more specialists and more opinions, but not necessarily more clarity.
Good agencies and specialists can be excellent at what they do. The difficulty is that each naturally sees your business through their own part of marketing. The web developer sees the website. The advertising specialist sees the campaign. The CRM provider sees the system.
I founded My Marketing Broker to give you the missing view across all of it. My role is to understand your business first, decide what matters, then make sure the right people do the right work in the right order.
“Why should your business have to pay for the confusion?”
What changes and what does not
Platforms change. Your business still needs a clear reason to spend.
Technology will change.Google will change.AI will change.Strategies will change.Specialists will adapt.
That is normal. What should not change is having someone experienced enough to work out what matters to your business before the budget is spent chasing the next thing.
Nearly three decades in sales & marketing
Experience changes the questions I ask.
I have worked across sales, marketing, business development, operations and digital strategy. I understand the supplier side, sales and operations. I also understand what it is like when you are trying to make sensible decisions while hearing ten different opinions about what your business needs.
That experience means our conversation does not begin with, “What marketing product can we sell?”
It begins with, “What are we actually trying to achieve?”
Then: What is stopping us? What do we genuinely need to fix it?
How I think
Business first. Marketing second.
A useful recommendation starts with understanding your situation, not handing you a service list.
02
Look at the whole picture
Website, search, advertising, social, CRM, technology, sales and suppliers need to work together.
03
Spend in the right order
Not everything needs fixing today. Prioritise what will make the biggest difference first.
04
Keep it understandable
If you do not understand what you are paying for and why you are paying for it, something is wrong.
Cairns & Far North Queensland
A Cairns Marketing Broker who understands local business.
I am based in Cairns and work closely with businesses throughout Far North Queensland. That includes operators across the Cairns Northern Beaches, from Smithfield and Trinity Beach to Kewarra Beach and Palm Cove, as well as businesses in Port Douglas, Mareeba, Atherton and the Tablelands, Innisfail and the Cassowary Coast.
Regional businesses often face a different mix of pressures from metropolitan businesses. Google visibility, reputation, referrals and repeat business matter enormously. So can seasonal demand, tourism, broad service areas, recruitment and strong local relationships.
I understand that environment because it is where I live and work. I can connect your local knowledge with the specialist capability your business needs, without assuming city budgets or giving you a one-size-fits-all answer.
Australia-wide service
Based in Cairns. Not limited by geography.
I am based in Cairns and Far North Queensland, but the businesses I work with are not limited by geography. I can handle strategy sessions, supplier management, reporting and coordination remotely, while still being the one person who knows your account and understands the bigger picture.
A good fit
Who tends to get the most out of working with me?
I do not have a preferred industry or a standard package. The common thread is wanting a clearer, more considered way forward.
- You are spending money on marketing but cannot clearly see what is working
- You have several marketing suppliers who rarely speak to each other
- Your business has outgrown DIY marketing
- You are tired of trying to keep up with every new platform
- You want an independent view before committing more budget
- You have leads coming in but are not converting enough of them
- You want to introduce AI or automation sensibly
- You simply want someone experienced in your corner
A proper conversation
I will probably ask you a lot of questions.
That is deliberate. Before I recommend any marketing, I want to understand the business behind it.
Because the answer is not always more marketing. Sometimes it is better marketing. Sometimes it is better follow-up. Sometimes it is fixing what is already there. And sometimes it is deciding not to spend money yet.
“What are you actually trying to achieve?”
“Where do your best customers currently come from?”
“What happens after someone enquires?”
“Which marketing are you already paying for?”
“Do you know what is working?”
“What could your team realistically handle if enquiries doubled?”
“Where are leads falling through the cracks?”
“What would success actually look like twelve months from now?”
The right people, in the right order
Services I can coordinate
I do not need to be the person doing every piece of work. My job is to make sure the right people are doing the right work in the right order.
Marketing Audits
A plain-English look at what you have, what it costs and what deserves attention first.
Explore Marketing AuditsMarketing Strategy
One practical plan that connects your customers, priorities, budget and next steps.
Explore Marketing StrategyWebsites, Search and Advertising
The right specialists for websites, SEO, AEO, Google Ads and Meta, coordinated around the same goal.
Explore Websites, Search and AdvertisingContent, Brand and CRM
Connected support across content, social media, brand, design, CRM and the customer journey.
Explore Content, Brand and CRMMarketing Technology and AI
Useful technology and automation selected to improve the business, not add another system to manage.
Explore Marketing Technology and AIBudget and Supplier Management
Clearer spending, better supplier coordination and one person keeping the whole picture in view.
Explore Budget and Supplier ManagementGood questions, straight answers
A few things you may want to ask me
Who is Mel Franstedt?
I am the founder of My Marketing Broker and a Cairns-based Marketing Broker. I bring nearly three decades of experience across sales, marketing, business development, operations and digital strategy.
Why did you found My Marketing Broker?
I founded My Marketing Broker because business owners were being asked to carry the cost and confusion of disconnected marketing. My model gives you one experienced person who looks across the whole picture before money is spent.
Is there a Marketing Broker in Cairns?
Yes. I am based in Cairns and support businesses throughout Cairns, the Northern Beaches and Far North Queensland, as well as businesses elsewhere in Australia.
What does a Marketing Broker do?
A Marketing Broker first works out what the business genuinely needs, then coordinates the right specialists, suppliers, priorities and budget through one clear plan and one point of contact.
How is a Marketing Broker different from a marketing agency?
A specialist or agency naturally sees a business through the work it provides. A Marketing Broker looks across the whole business and coordinates the right mix of existing and new specialists in the right order.
Can you manage our existing marketing suppliers?
Yes. Good suppliers do not need to be replaced. I can review what is already working, coordinate your existing providers and bring in different expertise only where your business has a genuine gap.
Do you work with businesses outside Cairns?
Yes. I am based in Cairns and Far North Queensland, and I work with businesses Australia-wide. Strategy, supplier management, reporting and coordination can all be handled remotely.
Let’s talk
Got a marketing question? Let’s have a proper conversation.
You do not need to know what marketing service you need before getting in touch. That is the point. Tell me what is happening in your business, what is frustrating you and where you are trying to get to. We will work backwards from there.
No jargon. No 60-slide presentation. Just a useful conversation.